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| CONTACT
Steven
Capaldo
Music Education:
capaldo@uvic.ca
Catharine
McLeod
External Relations:
cmcleod@uvic.ca
Don
Bergland
Art Education:
bergland@uvic.ca
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Dr.
Wright devoted much of his life to writing a multitude
of successful jingles. His understanding of this fascinating
art form is extensive. Dr. Wright shared some of his
knowledge in the form of 8 important writing tips.
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| SOME
JINGLE WRITING TIPS FROM DON WRIGHT |
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1.
The MELODY line is most important |
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2.
The BASS line is next in importance |
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3.
These two lines should imply the
CHORD structure |
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4.
The WORDS must come through! Study Grand Opera! |
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5.
Keep the MOOD of the words |
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6.
SUPPORT, not HINDER |
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7.
Do not FILL until necessary |
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8.
No fill should cover the initial syllable, or any
other important part of the word |
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