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Don
Bergland
bergland@uvic.ca
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| 1.
IMAGE USAGE |
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Humans
create, use, and deliver visual images in a variety of ways.
Images are used in highly focused ways in the business, educational,
and corporate worlds. Images can be used to inform, educate,
promote, and entertain. |
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| 2.
IMAGE ANALYSIS |
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Visual
images are carriers of meaning. The power of your visual communication
will be significantly enhanced to the degree that you become
conscious of the elements that comprise visual images. It is
valuable to begin using a relatively simple schema for the visual
analysis of imagery. |
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ANALYSIS
SCHEMA
When looking at an image, you want to be able to understand
it in a way that allows you to see how it informs as well
as how it is constructed. Your ability to deconstruct images
will ultimately make you a more powerful creator of your own
imagery.
When
you look at an image, focus on the following:
| a. |
Aspect
(portrait or landscape)
Examine the “aspect” of the image. This
refers to the orientation of the outside shape of the
rectangle. Is it vertical (portrait) or landscape (horizontal)? |
| b. |
Shapes
(Size, position, color)
Find all shapes in the image. We will call anything that
is not photographically rendered, a shape. The shape can
be hard edged or fuzzy-edged. Look carefully and find
each shape noting its shape (rectangle, circle, polygon,
their position within the outside edges of the image,
and the color of each shape.. |
| c. |
Text
(Size, position, color)
Find all text in the image. Look carefully and find each
piece of text, consisting of letters of the alphabet or
numerals. Note the size, the font, the position within
the outside edges of the image, and the color of the text. |
| d. |
Photographs
(Size, position, color)
Find all photographs in the image. Look carefully and
find each photographic element noting its shape, position
within the outside edges of the image, and the color scheme
of the photo. |
| e. |
Layers.
Think about the Layer system in Photoshop. Layers are
stacked on top of each other with the background at the
bottom. In the image, try to see the shapes, text, and
photos in this context. What is in front, what is behind.
See if you can mentally reconstruct the image within Photoshop
Layers. |
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| 3.
IMAGE FORMATS & STYLES |
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When
considering the construction of your own image project, it is
valuable to get ideas from other artists and their own products.
The following websites provide information about a number of
different image formats and styles. Browse through these sites
and see if you can use them to "kickstart" your own
image project ideas. |
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01 |
Gallery
of Old Advertising |
02 |
Vintage
Advertising Posters |
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Advertising
Archives |
04 |
Movie
Poster Gallery |
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Magicians
Posters |
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Medical
Posters |
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Civil
Defense Posters |
08 |
Wine
Labels |
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Cigar
Label Art |
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Vintage
Luggage Labels |
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Vintage
Crate Labels |
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78
RPM Record Labels |
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Music
CD Covers |
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Historical
Book Covers |
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Paperback
Book Covers |
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Robot
Comic Book Covers |
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Gorilla
Covers |
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Stephen
King Book Covers |
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19 |
Cover
Art Gallery |
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19th
Century Music Sheet Covers |
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Harlequin
Paperback Covers |
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Surrealist
Art Posters |
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Metalheart
Fusion Art |
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Product
Brochures |
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25 |
Brochures
Gallery |
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Brochures
& Leaflets |
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27 |
Brochures,
Catalogues, & Ads |
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Corporate
Logos |
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29 |
Logo
Design Galleries |
30 |
Creative
Logo Designs |
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31 |
Logo
Store |
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Logo
Gallery |
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Header
Art (without words) |
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Business
Cards |
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35 |
Business
Cards |
36 |
Business
Cards |
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| 4.
REPLICATION MACHINE |
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Being
able to "replicate" images is an essential activity
in the development of your image skills:
1 .Launch
Photoshop (Elements)
2. Create a new canvas - 800 px x 600 px @ 72 ppi
3. Launch the website listed below. It will open in a new
browser.
4. Click on a number and examine the image.
5. Analyze it in terms of shapes, positions, colors, layers
6. Try to replicate is as quickly and accurately as you can. |
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Replication
Machine (Exercises) |
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| Click
on IMAGE
categories at the top left side of the page to access further
knowledge and skills. |
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