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Don
Bergland
bergland@uvic.ca
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We
have learned how to locate and download visual images on the
Internet. Let’s expand our abilities by learning some
ways to interact with images themselves.. This section will
focus on the following skills:
- Analyzing Images
- Recognizing Image Formats & Styles |
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In
addition to being able to locate, download, and collect images,
you need to understand the various ways that professionals create,
use, and deliver visual images. As stated above, images are
used in highly focused ways in the business, educational, and
corporate worlds. You need to examine various ways images are
used within your professional environments, i.e., promotional,
presentation, artistic, etc. |
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At
the left side navigation menu, click on A. Images, find section
2. Image Search Engines. You will see a variety of Search Engines
listed in this section. One of the most efficient Image Search
Engines is Google Image Search. |
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| a. |
Picture
your current educational life (as a teacher or student). |
| b. |
Think
about how you would use images within this environment.
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| c. |
You
might want to make a list of ways images would add value
to your productivity within your current life.. |
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Visual
images are carriers of meaning. The power of your visual communication
will be significantly enhanced to the degree that you become
conscious of the elements that comprise visual images. We are
going to use a relatively simple schema for the visual analysis
of imagery. |
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ANALYSIS
SCHEMA
When looking at an image, you want to be able to understand
it in a way that allows you to see how it informs as well
as how it is constructed. Your ability to deconstruct images
will ultimately make you a more powerful creator of your own
imagery.
When you look at an image, focus on the following:
| a. |
Aspect
(portrait or landscape)
Examine the “aspect” of the image. This refers
to the orientation of the outside shape of the rectangle.
Is it vertical (portrait) or landscape (horizontal)? |
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| b. |
Shapes
(Size, position, color)
Find all shapes in the image. We will call anything that
is not photographically rendered, a shape. The shape can
be hard edged or fuzzy-edged. Look carefully and find
each shape noting its shape (rectangle, circle, polygon,
their position within the outside edges of the image,
and the color of each shape. |
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Text
(Size, position, color)
Find all text in the image. Look carefully and find each
piece of text, consisting of letters of the alphabet or
numerals. Note the size, the font, the position within
the outside edges of the image, and the color of the text. |
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Photographs
(Size, position, color)
Find all photographs in the image. Look carefully and
find each photographic element noting its shape, position
within the outside edges of the image, and the color scheme
of the photo. |
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Layers.
Think about the Layer system in Photoshop. Layers are
stacked on top of each other with the background at the
bottom. In the image, try to see the shapes, text, and
photos in this context. What is in front, what is behind.
See if you can mentally reconstruct the image within Photoshop
Layers.. |
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| a. |
The
following activity contains 4 simple images. They were
all constructed in Adobe Photoshop Elements. These images
all employ shape, text, and photographs for their construction.
Analyze these using the schema provided above (Note -
you can do this mentally. There is no reason to have to
write out your analysis). |
| b. |
Image
1 - Analyze the following image: |
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1.
Aspect (portrait or landscape)
2. Shapes (Size, position, color)
3. Text (Size, position, color)
4. Photographs (Size, position, color)
5. Layers |
| c. |
Image
2 - Analyze the following image: |
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1.
Aspect (portrait or landscape)
2. Shapes (Size, position, color)
3. Text (Size, position, color)
4. Photographs (Size, position, color)
5. Layers |
| d. |
Image
3 - Analyze the following image: |
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1.
Aspect (portrait or landscape)
2. Shapes (Size, position, color)
3. Text (Size, position, color)
4. Photographs (Size, position, color)
5. Layers |
| e. |
Image
4 - Analyze the following image: |
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1.
Aspect (portrait or landscape)
2. Shapes (Size, position, color)
3. Text (Size, position, color)
4. Photographs (Size, position, color)
5. Layers |
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Images are created for a variety of reasons. As a result, there
are different categories, formats, and styles of image. It is
useful for you to examine and be able to identify a number of
image formats and genres.
- advertising
- logos
- interfaces
- brochures
- labels
- posters
- packaging
- information design |
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You will see a variety of links listed in this section. These
links lead to online galleries which showcase visual images.
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| a. |
Go
to the top left of this webpage. Click on B. Image Use.
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| b. |
You
will be taken to a page called, “Image Usage.”
Scroll down until you find the section called Image Formats
& Styles. This section lists a number of website galleries
showing images that were constructed in a variety of different
formats and styles. |
| c. |
Look
through some of these galleries. Whenever you see an image,
think about its construction (and how you might reconstruct
in Photoshop layers. |
| d. |
Don’t
forget that if you ever see an image you would like to
keep for your collection, simple Download it to your Desktop.
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| Click
on IMAGE
categories at the top left side of the page to access further
knowledge and skills. |
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