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Don
Bergland
bergland@uvic.ca
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We
have now moved from the practise arena where we learned some
skills, to the actual production arena where we will put those
skills into action, i.e., play the game of actual audio construction.
As explained in the last Studio Session, it is like a sport.
You can spend much time practicing skills, but you want to
start playing the actual game where you can test your skills
and engage in the personal inner challenge.
This page hosts the following categories:
| 1. |
Getting
Ideas |
| 2. |
Using
the Universe of Audio & Exemplars |
| 3. |
Radio
as a Primary Resource |
| 4. |
Audio
Making Methods |
| 5. |
Audio
Formats |
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A.
Soundtracked Voice |
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B.
Instructional/Training Audio |
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C.
Audio Interview |
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D.
An Audio Logo |
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E.
Advertisement |
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F.
Audio Business Card |
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G.
Sound Effects Collage |
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H.
Radio Drama |
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I.
Brain Opera |
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J.
Sonic Landscape |
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K.
Experimental Music |
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L.
Audio Poetry |
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Getting
ideas for audio production can sometimes be as difficult as
getting ideas for image construction. The two forms of production
both require some form of “idea” in order to generate
interesting content. The ability to create good audio content
is not an innate talent. As we have explained previously, ideas
don’t just arise from a mysterious benefactor. They don’t
just magically appear. In most cases, ideas come about through
hard work and the use of structured procedures. One has to go
through a process of reflection, research, design, and production
to end up with an audio product that works for your purposes.
You have now learned enough basic tools in Audacity to start
creating audio examples for your own professional purposes. |
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There
is an entire universe of created audio available for listening.
Audio producers can listen to work and gather ideas that they
find in their explorations. As in image production, when it
comes time to create a concept, producers do not necessarily
have to start from scratch. Their minds are filled with “exemplars.”
They consult their notes, files of collected audio, and other
notations. Out of these influences, they may start to develop
an idea for their particular production.
You probably use audio more fluently than you do the process
of visual imaging. As professionals, you are always talking,
making comments, delivering presentations, and mumbling to
yourselves. All of this can easily become “structured”
audio when you record and soundtrack it. Any information you
want to deliver can be done easily using audio production.
The Exemplar approach can also be used in audio (in the same
way as you did in image making). You do not necessarily have
to start an audio production from scratch. You can find examples
of audio productions that meet your needs and try to use the
structure for your own purposes. These exemplars, ideas, and
other audio structures can be used to develop an idea, or
get a kickstart for your own production.
As we have learned, the “Exemplar” is an already
created product you find that sounds as if it would work for
your purposes. You acquire this product and use it as an “influence”
to “kickstart” your own work. You will use some
aspect of the product, such as its structure, to start your
own invention. After the exemplar has provided a “kickstart,”
you usually abandon it and move off in your own directions.
By the time you finish your production, it has become your
own. The influence of the exemplar may be heard, but they
are now two different images.
There do not exist the same variety of audio exemplars on
the Internet as the image exemplars you discovered. Most of
the work online falls in the “creative” and “artistic”
areas. You can find some examples of these kind of audio productions
in the Resource section of the website. You can do this by
accessing the website:
| WEBSITE |
AUDIO - B.Audio Use |
On this
page, you will find some examples of audio productions. Most
of these productions fall in the more “creative”
area of audio production, such as experimental music, sonic
landscapes, and other audio art production. You can browse
this area and see of there are any audio concepts you might
get ideas from. Unfortunately, there are not many examples
of innovative “business and corporate” audio usage
on the Internet. |
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One of the best pure “audio” systems still left
on planet earth is the radio. Radio stations will present a
multitude of audio concepts that cover all the intentions we
mentioned last session (information, promotion, education, entertainment).
Here you will find professional announcers narrating, selling,
advertising, promoting, lecturing, discussing, and imploring
through a multitude of structures. Listening to the Radio is
an excellent way to hear a variety of possible formats for your
own audio messages and productions. Availability to thousands
of radio stations covering music, infomercials, and talk show
concepts is now possible through Internet radio. With just the
utilities now residing on your computer, you can access the
entire global system of radio broadcasting. For example, using
the Real Player you have installed on your computer, you can
access radio stations as easily as you access websites. |
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| WORLDWIDE
RADIO CONNECTION ACTIVITY (OPTIONAL) |
| 1. |
In
an earlier activity, you installed the RealOne Player
utility on your computer (See Website - Course - B. Computer
Setup). |
| 2. |
Find
the RealOne Player icon and then double-click it. The
Player window will open |
| 3. |
Go
to the TOP MENU BAR - VIEW - RADIO. Your Internet browser
will launch. You will be presented with a website called
“Real Radio.” On the left side you will discover
a variety of radio genres, from Rock to Talk. Click on
a category of your choice. |
| 4. |
You
will then be taken to a page which list radio stations
in the genre you selected. |
| 5. |
Clicking
on the station link, should download a .ram file to your
Desktop. This small .ram file connects you to the radio
station. The Real Player should automatically detect this
.ram file and begin playing the radio station. |
| 6. |
You
can place these .ram files in a folder. When you want
to play the station, FILE - OPEN FILE. It is possible
to identify and collect hundreds of desired stations using
this technique. |
| 7. |
Note
- this is just a brief introduction to Internet radio.
You can customize your Real Player to be a very efficient
“radio” with access to stations that are unbelievable
in their content. |
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In
Session 5, we examined some methods for generating images.
Let’s now examine some ideas we might be able to use
in our audio creation. There are many methods for generating
audio products. We will select a few that have some relationship
with the tools we have been using in our work so far. You
can use one or more of the following methods for starting
your own audio productions. |
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| A. |
BRAINSTORMING
IDEAS
This method asks you sit down with paper and pencil and
then brainstorm ideas. Think about some information you
want to communicate to an audience of people. Think of
the content that is most important to you at the present
time. Determine a structure for the presentation:
- discussion
- interview
- lecture
- soundtracked production
- dramatic forms
- promotional advertising format
- see the rest of the formats listed below (5. Audio Formats)
Once you have something on paper, you then write a script,
enter Audacity, choose sound enhancements and basically
replicate and enhance the idea that is in your mind. |
| B. |
EXEMPLAR/IDEA
METHOD
We have already discussed this idea above. You can use
this method if you have an idea or if even if you don’t.
If you have an idea or a concept, but don’t have
an idea how to structure it in the audio environment,
then find some productions you like. Listen to online
radio stations (if you have the time). Explore some
of the sites listed in the Resources section. Find some
potential ideas and use them as exemplars. You can use
this method even if you don’t have a content idea
(as well as no idea about how to format the structure
of the audio). Just go gather some exemplars. Start
playing with them in terms of replication. It won’t
take long before some new idea starts suggesting itself
to you. |
| C. |
ORGANIC
STUDIO PLAY
As you already know, this is a playful idea that doesn’t
require any ideas or any exemplars. You launch Audacity
with no ideas in mind whatsoever. You create an file,
and then just start composing on the tracks. Create a
voicetrack. Import a sound effect or music. Start splicing
sections, moving the waveforms around and “organically”
playing with the waveforms and tracks you create. Watch
some ideas start forming. You might create a voice statement
and then think of some sound effects to add over it. You
might think that some applause would be good, so you do
an audio search and download a cheering audience. You
think that some music at the start might be appropriate,
so you dig through the soundtracks on the course CD-ROM.
Then you notice that the production needs a second voice,
so you record another track and import it. Pretty soon,
out of just a play concept, you are starting to invent
something that has a life of its own. |
| Don’t
be afraid to take interesting accidents and try to convert
them into some kind of interesting audio product. Don’t
be afraid to try making some strange sound products (experimental
audio, comedy tracks, sonic landscapes), rather than information
or actual business concepts. Keep all your attempts. You
never know when you might want to go back and rebuild
them! |
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Audio compositions are usually categorized according to format.
Formats can have different functions and purposes. An interview
is designed differently from an advertisement and has different
purposes. There are many different audio formats used in the
business, educational, and entertainment worlds. These can be
explored in more detail through Internet searching. We will
list a few of the more common formats below: . |
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| A. |
SOUNDTRACKED
VOICE |
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A
soundtracked voicetrack is a common item in the corporate
and business worlds. This format can be used for a variety
of purposes and intentions. It consists of a voicetrack
that has musical elements beneath it. This format can
be used for instructional work, messages, advertising,
etc. We have already created a soundtracked voicetrack
for Session 6. |
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| 1. |
To
create a Soundtracked Voice production, first create
your voice script. |
| 2. |
Record
your voice and then edit it so it is the way you
want it. |
| 3. |
Find
an appropriate musictrack to put under the voice.
Search the resources on the class CD-ROM or use
other Internet sources. |
| 4. |
Import
the musictrack and then size and fit it (introduction,
ending , fade out). |
| 5. |
Envelope
the musictrack. |
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| B. |
INSTRUCTIONAL/TRAINING
AUDIO |
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Instructional
Training can be much like Soundtracked Voice, but with
a direct focus. The objective of this format is to teach
a concept through audio. If you use musictrack in this
exercise, it is place only at the beginning and end. The
actual instructional material is usually “voice
only.” |
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| 1. |
To
create an Instruction/Training audio concept, first
create your voice script. This should be a small
lesson or educational activity (For this particular
activity, keep it very short). |
| 2. |
Record
your voice and then edit it so it is the way you
want it. |
| 3. |
Find
an appropriate musictrack to put under the voice.
Search the resources on the class CD-ROM or use
other Internet sources. |
| 4. |
Import
the musictrack and then cut it up so that music
only appears at the very beginning (as you introduce
the learning concept) and at the end (as you conclude
the lesson). Use appropriate fade outs and fade
ins. |
| 5. |
Add
sound effects where necessary. Some trainers find
a sound effect such as a small bell or buzzer that
they use to highlight list items, or important points. |
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| C. |
AUDIO
INTERVIEW |
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The
audio interview is a popular format for explicating ideas
through a second person. The host acts as the question
provider and the guest as the one giving information.
You can simulate interview situations by acting as both
people in the interview. Either interview yourself, or
change the second voice a bit and pretend there are two
people in the interview. |
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Note
- There is an interesting function in Audacity that lets
you record one voicetrack and then record another voicetrack
while listening to the first. The steps in doing this
are the following: |
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| 1. |
Create
Voicetrack 1 by speaking some lines into your microphone. |
| 2. |
Play
the Voicetrack 1 back and determine where you want
to add the second voice. |
| 3. |
Press
the REWIND button. |
| 4. |
Now
press RECORD. You will notice that while recording,
you can hear the first track while recording is
occurring in a new track. |
| 5. |
While
recording, listen to Voicetrack 1, and make voice
comments in the appropriate places. |
| 6. |
Click
STOP when you are finished. |
| 7. |
Now
Rewind and Play. You will hear Voicetrack 1 and
Voicetrack 2 in interaction with each other. You
can continue to add more voices using this method. |
| 8. |
If
you want to delete a track, click the cursor in
the target track to select it, then go to the TOP
MENU BAR - PROJECT - REMOVE TRACKS. |
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| D. |
AN
AUDIO LOGO |
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The
“Logo” is usually a visual graphic which captures
your eye and delivers some form of product (or company)
branding to the audience. An audio logo is the equivalent
of the visual logo only the information is “painted”
with voice, music, and sound effects rather than with
form and color. Creating an effective audio logo is a
highly creative project. |
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| 1. |
To
create an audio logo, you must first determine the
company, idea, or product you want to emphasize.
You want a powerful but short audio burst which
presents the idea quickly and effectively. |
| 2. |
Figure
out how you will organize voice, sound effects,
and music in this composition. Write a small script
or storyboard outlining the audio presentation. |
| 3. |
Gather
the resources you will need for the production. |
| 4. |
Record,
import, and edit. |
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| E. |
AUDIO
ADVERTISEMENT |
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“Promotional
Advertising” is a very dynamic concept for audio
production. You have probably heard thousands of audio
advertisements offered on the radio. The idea is to have
a product or idea you want to “sell.” You
then have to create a dramatic script outlining how you
want to make your pitch to the audience. The script is
the key item here. You must offer something at the start
which attracts the audience, then provide a brief description,
then give some attractive details. |
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| 1. |
To
create an advertisement, think of some concept,
idea, or product you want to sell. |
| 2. |
Sit
down and write the script. Analyze it for its power
and ability to deliver the point quickly and with
impact. |
| 3. |
Determine
the other audio components in the production - music,
voices, sound effects. |
| 4. |
Assemble
the components in Audacity and start editing. |
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| F. |
AUDIO
BUSINESS CARD |
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Start
this particular project by inventing a business card in
Photoshop. This will become the visual element for your
audio product. Now you want to translate this visual card
into an audio format. |
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| 1. |
To
create an audio business card, first create a visual
business card. |
| 2. |
Examine
your visual business card. Now how will you translate
this into audio? |
| 3. |
Think
of a dynamic way to transmit the business card information
using voice, sound effects, and music. |
| 4. |
Assemble
the components in Audacity and start editing. |
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| G. |
SOUND
EFFECTS COLLAGE |
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This
creative production consists only of sound effects. Using
a variety of sound effects, you create a composition by
sequencing them together in an interesting way. Sound
Effects compositions are constructed using sound effects
as the main characters in the audio drama. Think of a
theme and then collect sound effects which express and
communicate that theme. Use Audacity as the studio where
you assemble these sound effects into an audio construction. |
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| 1. |
Think
of a particular expressive theme such as, "success,"
"fear," "action." |
| 2. |
What
kind of "sound effects" might express
this theme? |
| 3. |
Go
online. Start gathering these sound effects from
audio sites. |
| 4. |
Save
the composition as a .wav file. Think of a title
for it. |
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Click
here to experience the construction of a Sound Effects
Collage |
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| H. |
RADIO
DRAMA |
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Radio
dramas are popular forms of creative expression. They
can consist of dramas, soap operas, mysteries, or just
small vignettes. Using voices, sfx, and music, create
an interesting drama. |
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| 1. |
Think
of a particular topic or theme for your drama. Some
ideas might be:
- Action Theatre
- A Soap Trailer
- A Movie Preview |
| 2. |
Record
the voices in Audacity. Use a TTS site or use a
microphone. Try creating all the voices yourself
or use friends to help you with the voices. Save
each new voice track as a .wav file. |
| 3. |
Collect
music and sound effects to augment the drama. |
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In
Audacity, combine and organize all audio to create
the final drama. |
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| I. |
BRAIN
OPERA |
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Create
something for the Brain Opera on the Internet. The producers
of this concept want audio portraits of you and your world
(interior) that will become part of Brain Opera performances.
- composed or collaged sounds that represent you, your
tastes in music, your thoughts about listening, and your
impressions of what goes on in your own mind - right now
and through memory. Find out more by accessing the site
below:
Click
here to launch the Brain Opera |
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| J. |
SONIC
LANDSCAPE |
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The
“Sonic Landscape” is an arrangement of sounds
which paint a mental picture. Sometimes called “audio
art,” sonic landscapes are the equivalent of an
image. You use sound instead of paint. You try to create
interesting images in the audience’s mind with the
sounds you use. Brief drifts of poetic speech in the distance,
followed by the sound of evening traffic, which blends
into the shouts of children, etc. These are all ways to
use audio forms for sonic landscapes. |
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| 1. |
Think
of an idea or theme. This could be related to emotions,
events, or activities. |
| 2. |
You
can think of sound you might like to incorporate,
or you can gather a starting sound, listen to it,
and then try to decide where the piece should go. |
| 3. |
Play
around in this interactive and flexible way, listening
to what you have created and then deciding what
sound is needed to expand or enhance the “painting.” |
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| K. |
EXPERIMENTAL
MUSIC |
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Experimental
music can follow regular music structures or you can create
your own new formats. Experimental music uses sound but
arranges it in ways that act almost like sonic landscapes.
New mental images are formed in the listener’s mind.
You can gather music tracks, cut them up, reverse them,
change the pitch, and then composite them together in
the tracking system in Audacity. Or, you can find some
experimental tracks which I created for your use. These
can be found on the course CD-ROM - AUDIO - EXPERIMENTAL.
You will see three types of tracks: |
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EXP
TRACKS - These are long tracks such as drones or
basic underlays for music which sits on top of them.
Sometimes called “beds.” these tracks
are good foundations for laying other elements on
top of. |
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VOICEBITS
TRACKS - These are just some voice bits that you
could “feather” on top of other tracks.
These are meant to be quite low in volume and only
heard as faint echoes of voice. |
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XP
TRACKS - These are more treble tracks which can
be brought in over some of the other stuff. These
can be cut up and positioned in interesting places. |
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All
these “experimental” tracks can be cut up,
chopped into pieces, altered, and arranged in any fashion
you choose. Once you listen to some of these tracks, try
creating your own, or use a combination of these tracks
with ones you’ve collected yourself. |
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| L. |
AUDIO
POETRY |
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Audio
poetry has become a very popular form of creative expression.
You can find collections of audio poetry as well as websites
which specialize in this interesting form. |
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| 1. |
To
create an audio poem, you first need a written poem.
This can be one you have created yourself or a poem
created by another. Remember, if it is a poem created
by another person, give them credit as the author
on your audio piece. |
| 2. |
Record
the poem and then listen to it critically. |
| 3. |
Determine
whether the poem needs any other audio elements.
Added audio must enhance the actual meaning of the
poem. Don’t add other audio just for the sake
of adding it. |
| 4. |
Assemble
the other audio components and compose in Audacity. |
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| Click
on AUDIO
categories at the top left side of the page to access further
knowledge and skills. |
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